Their business model was to create or improve websites for companies in the Pueblo market. The fact that Louis and his team had already signed-up several Pueblos businesses for their service impressed me. I thought the forecasts and projections were aggressive, but potentially realistic. The achievability of these projections would drive the value of the business. We reviewed his forecasts and spreadsheets that had been sent to me and Jennifer a few days earlier. Louis’s story was he is ‘down and out’ having gone broke in Los Angeles and he returned to his hometown of Pueblo to try to make it back there. They filmed me with the supposed local contact who represented the undercover billionaire, Louis Curtis. I headed south on I-25 from Longmont, CO on a beautiful day in October 2020. For this season, the small town was Pueblo, Colorado. The premise of The Undercover Billionaire is that a self-made billionaire could come into a small American town and build a million-dollar business in 90 days. I was excited to learn that I would be in the last two episodes of the season. Two Trips to Pueblo, Colorado in October 2020 They then sent me a restrictive non-disclosure agreement (NDA) to ensure the season finale would be a surprise to the audience. “We see you have experience in business valuations as well as public speaking and media interviews.” I said I might be interested, so we scheduled a second call with her team and my long-time business valuation assistant, Jennifer Millican.īy the second call The Undercover Billionaire team decided they wanted me for the show. “Would you be interested in being on a TV show?” the assistant producer said. It started with a phone call the producers of The Undercover Billionaire on The Discovery Channel found me on Google. Undercover Billionaire CannaBlog by Jim Marty Founder of Bridge West, CPAs and Advisors to the Cannabis Industry How it Started
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